International markets are changing at a fast pace. In this ever changing environment competitive intelligence becomes the pre-condition for survival, for companies, as well as for national economies. Senior managers who want their company to become an intelligent and alert organisation through competitive intelligence, can secure not only the future of their business, but also generate considerable profit. This book discusses numerous tools that can help managers to increase the competitiveness of their business, make mergers & acquisitions into a success, and help them to avoid surprise attacks from corporate raiders or Private Equity firms.
With this book senior managers will gain insights in the key elements of competitive intelligence such as: Key Intelligence Topics, information audit, strategic audit, strategy as active waiting, competitive intelligence as key driver for innovation, strategy and intelligence, strategic intelligence, scenario planning, strategy under uncertainty, scanning the competitive periphery, strategic war mapping and the various most applicable analysis tools in competitive intelligence.
The book has over 100 diagrams supporting the strategic concepts of competitive intelligence. In addition it contains 50 business cases, amongst them: DaimlerChrysler, Boeing, Airbus, Apple, ABN Amro, Shell, Gazprom, Ford, Boeing, Philips, Sun Microsystems, Lenovo, Pfizer, Corus, Unilever, P&G, IBM, Belgacom, AKZO Nobel Resins, DSM, Danone and many others.
