By making fashion with data as a material, we believe that we can critically create for everyone; no matter what shape, size or color. Data is the key to personalized fashion as it empowers and enables individuality yet retains the social potential of fashion. Fashion has believed for centuries that clothes used to be personally tailored, we intend to make that true for all.
This is an important moment for fashion. Much of the industry is bankrupt, creating opportunities to rebuild with new ideas surrounding technology and sustainability. Data is key to the digital transformation of fashion, meaning new craftsmanship is also required. Furthermore, the unique qualities of fashion allow for our research to inform technology and data science.
This is the text of the inaugural lecture held by Troy Nachtigall at the University of Applied Sciences Amsterdam on September 14th, 2021.