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The Greening of BusinessEnvironmental management and performance evaluation: an empirical study in the Dutch dairy industry Anniek Mauser

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Recent oil spills off the European coast and the Galapalos Islands, and the European food crisis, relating to BSE, foot-and-mouth disease and dioxines, have revived concerns over the environmental ans social implications of production and consumption.

Recent oil spills off the European coast and the Galapalos Islands, and the European food crisis, relating to BSE, foot-and-mouth disease and dioxines, have revived concerns over the environmental ans social implications of production and consumption.

Although these issues have received attnetion since the 1980s, recurrent incidents have dramatically increased stakeholders and managerial interest in the more exact assessment of company activities. This has included the measerment and verification of reported behavior, and consumer demands for eco-labelled, responsible products. Nevertheless, insight into how and why companies perform as they do is still limited.

– How can we measure environmental performance? – What are the drivers for the greening of business? – What is the role of culture, management commitment, strategy and structure? – How can managers improve companies’ invironmental performance?

The greening of business develops an instrument to evaluate environmental management and performance, and applies to the Dutch dairy industry. The book is of great scientific and practical value, offering insights to understand and improve environmental performance.

Anniek Mauser, an economist by training, has been working at the Institute for Environmental Management (WIMM), in the Faculty of Economics of the University of Amsterdam, since 1995. She has been involved in research and teaching in environmental management, performance and marketing.

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